Ray-Ban

Everyone's heard of Ray-Ban sunglasses.
The brand is so well-known that mere mention of the name conjures up that classic model with the drop-shaped lenses and metal frame, evoking images of American pilots with dazzling smiles, supermodels and VIPs. It all began in 1920 when Lieutenant John Macready was engaged in crossing the ocean by balloon and reported damage to the eyes caused by reflected sunlight on the surface of the sea. He contacted the American optical company Bausch & Lomb, founded in the mid-19th century, asking them to design him some very protective but also stylish glasses. In 1937, the model was patented: the teardrop design echoed the shape of the eye socket, the frame was produced from a very light gold-plated alloy, and the lenses were made of mineral glass and filtered out both infrared and ultraviolet rays. The model was initially called Ray-Ban Anti-Glare; it proved very successful and was used by the American army during the Second World War. The Ray-Ban glasses soon evolved into the official Aviator design, with darker glass lenses. Over time, Ray-Ban glasses with their many attractive models became a real American fashion symbol: Peter Fonda wore Ray-Bans on his motorbike jaunts in Easy Rider, and the Blues Brothers sported the Wayfarer model in their famous film. In 1971, Clint Eastwood wore Balorama model glasses when playing the role of Inspector Callaghan. Then there was Tom Cruise in Top Gun, perhaps the most shining example of everything Ray-Ban represents: courage, success, determination, and the American dream. As well as bringing out new models, Ray-Ban continued to make technical improvements to their glasses throughout the twentieth century, producing increasingly high-performance lenses and tougher frames. One such example was the development of Ambermatic photochromic lenses in 1974, designed to filter the intense light encountered during snow sports.
In 1999, the Italian group Luxottica bought Ray Ban, and still own the brand today. Ottica SM has selected the finest models for you: only original glasses, free rapid delivery guaranteed, and the chance to find many types of discount Ray-Ban sunglasses in both men's and women's versions. Browse the pages of our site and choose from among the thousand combinations of lenses and frames! You can wear different sunglasses for every occasion. But sunglasses are also an important fashion accessory, adding a special touch to any outfit. And there's more: Ottica SM also offers many limited edition Ray-Ban sunglasses. However, the most important part of sunglasses is the lenses, since these are what protect your eyes from such harmful elements as sun, wind and dust. Therefore, ever since 1937, Ray-Ban has constantly been searching for new solutions to improve the performance of its lenses. It has developed new technologies and materials that ensure consistent, reliable protection, while also paying special attention to the appearance of the lenses. Today's Ray-Ban lenses can either be classic, shaded, chromance, graduated, or special (mirror or Legends, made from crystal glass and offering superb quality of vision).
Ray-Ban Chromance lenses allow you to see life in full colour: these are polarised lenses equipped with a filter that makes colours appear incredibly vivid. For those who love Ray-Ban frames and want to use them for eyeglasses, there is also a range of graded lenses, so you can show off your stylish Ray-Bans every day. Gradient lenses can be in either glass or plastic. In the first type, the colouring is on the inside and involves the use of high vacuum processes: the oxides adhere to the lenses in thin layers, creating very subtle gradations of colour. In plastic lenses, a chemical immersion method is used to achieve the shading effect. 
Whichever Ray-Ban model you choose, you are sure to be impressed by the features offered by this brand: clear vision, total protection of the eyes from harmful elements, and a classic, timeless style, perfectly suited to any occasion. The Ray-Ban brand has become an enduring style icon, a make that is loved and recognised all over the world. Their best-known and most popular model is certainly the Ray-Ban Wayfarer RB2140 - RB4340 - RB2132 - RB4195. This design is available in many colours, ranging from classic black or tortoiseshell with green lenses, to lenses and temples in more unusual shades, such as purple, blue or orange.
There’s a huge choice, designed to meet the needs and tastes of people who want to be fashionable, and who like wearing glasses that are part of history and still have an enduring appeal. Then there’s the Ray-Ban Aviator RB3025 model, with metal temples and lenses of every kind. This is also available in a polarised version, giving even better vision by eliminating glare and reflected light. At Ottica SM, you can find an extensive catalogue of Ray-Ban eyeglasses for both men and women. Stylish frames, many different colours, metal or polycarbonate temples: there are lots of options to suit every personality. There's also a wide choice of eyeglass models from the new Ray-Ban collections, ensuring you'll be able to find the glasses frame to suit you. At Ottica SM you'll always find the best discount prices, and 100% original glasses with their own original packaging.
Ray-Ban is constantly researching new and innovative materials, to ensure it always maintains its highest standards, with quality and style to satisfy all its customers. So an accessory like eyeglasses can be both a timeless icon of style and a current fashion: a symbol of past times that retains all the essential spirit and character of the brand. Ray-Ban glasses are a guarantee of quality and elegance, with the unmistakable brand-name laser-printed on the lenses and embossed on the temples: the unique, iconic style, close attention to detail, and simple but unmistakable design make Ray-Ban a must in the world of eyewear. The enduring myth of Ray-Bans gives the wearer a very special presence, while the soft, sinuous lines and striking or classic colours make them a highly desirable accessory.