Police

The Police brand was established by the Italian company De Rigo, a specialist in eyewear, and owes its name its name to a particular view of life in the United States that was current in the 1980s. This envisaged the typical American man as someone who needed not only a personalised look, but also special accessories to reflect his charisma; and what could be more appropriate than a pair of sunglasses? These are models with clean-cut lines, made with durable materials to withstand all the rigours of working in business.
From the outset, the brand decided to reinforce its original concept, using internationally famous names to help convey the idealised image of a certain type of man. This group of people included actors, football players and sportsmen, whose only common characteristics were their good looks, success and sex appeal: the qualities the Police brand sought to represent. The company began to increase its range of products, offering leather goods, watches, jewellery and perfumes to complete the look of successful men worldwide, and the image of determined aspirants. De Rigo used its expertise in eyewear when designing the Police brand, drawing on this knowledge to combine beauty and style with supreme comfort. So Police glasses are always below a certain weight (14 grams) and are made from materials designed to give the temples maximum softness and flexibility, to ensure they sit comfortably on the sides of the head.
The women's eyeglasses combine tough materials and fashionable shapes and colours in a range of light, comfortable frames. They come in either phantos, square, rounded or cat's-eye shapes, to suit the looks and tastes of every woman. Police eyeglasses are sure to impress you with their clean lines and designs with a pleasing simplicity. Although most of the models are in classic shades, there are also frames in less serious colours, such as lilac, and light or flame pink. For their men's eyeglasses, Police offer variations on larger frames. They tend to be squarer and more geometric than those in the female lines, and come mainly in colours such as tortoiseshell and tones ranging from greyish-blue to dark blue.
The Police men's and women's sunglasses are available with standard or with polarised lenses, which reduce glare and prevent eye strain as well as protecting the eyes from sunlight. Their glasses for women include the popular aviator and pilot style frames, with mirrored or transparent lenses. Many of their models feature rounded oversized frames in shades of brown and black, but also colours such as fluorescent pink (model 408-02GR). A recent innovation is the new duo lens technology, by which the lens is graduated leaving the upper part opaque. This option is available with the round or aviator models (Rival 2 and Rival 3), for both men and women. The aviator model with coloured lenses has a raw masculine style, reminiscent of the typical American biker (model SPL 339), and comes in yellow, two shades of blue, two shades of grey, and black. The Police style is greatly influenced by the American myth, and by the charisma of the self-confident individual. This comes through in their men's sunglasses with square frames; or those with lots of metal details, such as a double bridge on a plastic frame. Many of the lenses are mirrored, suggesting the typical American cop.
In line with this image of the American policeman, there are various models in the collection with a shape halfway between aviator, pilot and oval that are clearly American inspired. The Police Moxie models in a wrap-around style are also available with polarised lenses. The Police brand is synonymous with a high quality style that refers to the American model without neglecting its Italian origins. So it incorporates the typical Italian search for beauty, an innate part of a culture with its roots in traditional craftsmanship, passed down over many generations. The Police style aims to represent a variety of men and women, united by their stubborn, gritty character. It epitomises the quality and skill of Italian eyewear, with stylish designs influenced by street fashion, and a constant search for new products that reflect urban life. Police continually renew their designs, changing the colours but also the materials they use in their glasses and other accessories. The brand typifies the character of Italian eyewear, offering a unique style and high quality that is very hard to resist.
With its contemporary and unpredictable look, the Police brand offers a touch of American grit in every pair of glasses, giving you the extra impetus to face the challenges of everyday life. They offer all the security of comfortable eyeglasses, and sunglasses that not only give you excellent performance, but also a little extra sex appeal. If you're looking for a style that is gritty but not aggressive, and simple but very functional, the Police brand is definitely your ideal choice.